Bullocks Wilshire Limited Edition Reprint

$50.00

This elegant book chronicles the efforts of the impressive team of international architects, designers and businessmen who created Los Angeles’ famed Art Deco masterpiece. Bullock’s Wilshire recounts the lives of the two immigrant entrepreneurs, John Gillespie Bullock and Percy Glen Winnett, who, with this magnificent department store, tested a new theory of retailing in the suburbs, and the architectural team, Parkinson and Parkinson, who executed that vision into one of Los Angeles’ most beloved landmarks. The latest from Margaret Leslie Davis found here.

Margaret Leslie Davis

Margaret Leslie Davis is a prolific author of books about the history of the American West. She has written three acclaimed biographies of the empire builders of the region including Golden Spur Award-winner Rivers in the Desert: William Mulholland and the Inventing of Los Angeles, published by HarperCollins. Her recent book, Mona Lisa in Camelot: How Jacqueline Kennedy and Da Vinci’s Masterpiece Charmed and Captivated a Nation, chronicles the Mona Lisa’s voyage to America in 1963 and the critical role Jackie Kennedy played in America’s first blockbuster museum show. The book has been excerpted in Vanity Fair, showcased on ABC’s “Good Morning America,” and featured in the London Sunday Times. Davis is also the author of the critically acclaimed THE LOST GUTENBERG: The Astounding Story of One Book's Five-Hundred-Year Odyssey, published in 2019 by Penguin Random House. In a starred review, Kirkus described the book as “Engrossing reading… A great read for any book lover.” Library Journal called the work, “A gripping account of the importance of books as cultural artifacts and of one particular work that transformed the world.” The book has been featured in the Washington Post, NPR and The New York Times Book Review. Visit the Author's website at: www.MargaretLeslieDavis.com

Description

This elegant book chronicles the efforts of the impressive team of international architects, designers and businessmen who created Los Angeles’ famed Art Deco masterpiece. Bullock’s Wilshire recounts the lives of the two immigrant entrepreneurs, John Gillespie Bullock and Percy Glen Winnett, who, with this magnificent department store, tested a new theory of retailing in the suburbs, and the architectural team, Parkinson and Parkinson, who executed that vision into one of Los Angeles’ most beloved landmarks.

Written by a noted chronicler of Los Angeles history based on extensive interviews and research, Bullock’s Wilshire promises readers an unprecedented opportunity to peek inside the doors of a unique architectural icon and discover its rich history from construction and golden age to its renovation and rebirth. This hard-cover volume combines 100 beautifully reproduced historical photographs with the dramatic text of award-winning author Margaret Leslie Davis.

Bullock’s Wilshire recounts the story that unfolded beneath the store’s 241-foot tower, a glittering beacon bathed in spotlights on Wilshire Boulevard when the street was the Champs Elsyees of Los Angeles. It relives the visits of the famous who shopped there: Greta Garbo who brought men’s suits to create her outrageous fashion statement; Mae West who shopped from her chauffeured car as clerks brought merchandise for approval; and Marlene Dietrich who considered Bullock’s Wilshire her “only emporium.”

A store like no other, the architectural gem is considered a national treasure, part of the fabric of Los Angeles, indelibly etched into the city’s cultural soul. Historian David Gebhard calls the building “one of the key monuments of the art deco style in America and the most beautifully and consistently carried out.” Noted Los Angeles architect, Albert C. Martin says, “Bullock’s was a magnificent architectural expression, a high quality design using outstanding materials. It created a new spirit in retailing.” Historian Kevin Starr wrote that Bullock’s Wilshire “celebrated and climaxed the expansion of a decade. . . reflecting the confidence and optimism of Los Angeles.”

In August 1996, 67 years after the structure first captured the hearts and imagination of the people of Los Angeles, the beloved icon reopened its doors. “It’s an extraordinary thing, ” restoration architect Ron Altoon says, “to breath new life into one of the city’s most prominent architectural landmarks.”

Additional information

About

Hardcover, 8 x 10 1/2 inches, 120 pages, 100 duotone photographs

ISBN

0-9643119-4-1

3 reviews for Bullocks Wilshire Limited Edition Reprint

  1. Avatar

    David Gebhard, Professor Architectural History, University of California Santa Barbara

    “Davis has provided her readers with a broad and very well written history of not only the artifact of the buiilding itself, but of the historic development of the chain of Bullock’s stores in Southern California.”

  2. Avatar

    The Exposition, The Newsletter of the Art Deco Society of Los Angeles

    “I cannot recommend this book highly enough. The research is impeccable, the use of original blueprints, the history of the founding of the company, its lavish use of photos from the period make this a must read.”

  3. Avatar

    Angela Lansbury, actress

    “Bullocks Wilshire was a fascinating place. The beauty was mesmerizing and I felt proud to be such a young girl working in such a beautiful store.”

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